Santa Rosa, CA / / October 11, 2011 - - New partnership with distribution leader expands reach into US powersports market for Liquid Image.

Liquid Image Co, LLC proudly announces a new distribution agreement with Western Power Sports (WPS), one of the largest powersports wholesalers in North America. By adding WPS to its distribution line-up, Liquid Image® continues its rapid propulsion into multiple sales channels. WPS began marketing the LIC Xtreme Sport Cams™ line, including the Impact Series HD Video Goggle, for the off-road and powersports industry to their customer base nationwide, at the Interbike show in Las Vegas Sept 14th-16th 2011. Launching new products in 2011 for the powersports industries, Liquid Image will now benefit from the longstanding distribution relationship that WPS provides to retailers in the powersports industry.

Liquid Image®, a leader in wearable technology, integrates cameras into sports equipment to record action as you see it, on the go. The range of products addresses a growing consumer demand for hands free POV action video. The innovative concepts developed by Liquid Image®, are quickly moving the company to a leadership position in sport tech and wearable CE. The Liquid Image® Xtreme Sport Cams™ feature True POV™ footage, ergonomic design, ease of use, quality of craftsmanship and affordable price points. The successful new line of consumer electronics/sport products fall under multiple channels of distribution, allowing for greater market flexibility. Liquid Image products have been distributed in over 100 countries and across multiple sales channels that include: Scuba, Sporting Goods, Powersports, Snow Sports, CE, Photo, Gift, Gadget, Marine, Resort and Rental markets.

Based in Boise, Idaho, Western Power Sports (WPS) was incorporated in 1960 and distributes over 85,000 products that include off-road and street motorcycle, ATV, snowmobile, and watercraft parts and accessories to thousands of dealers nationwide. WPS is currently the fastest growing nation-wide delivery system of powersports industry products and delivers these products through its regional warehouse network, with locations in Boise, Idaho; Fresno, California; Memphis, Tennessee; Elizabethtown, Pennsylvania; and Ashley, Indiana. WPS strives to bring powersports dealers the best in service, product, and delivery. For more information please visit

About Liquid Image®
Liquid Image Co, LLC is a manufacturer of cameras, electronics, toys and games that target sports and outdoor activities with an emphasis on Sport Technology and POV Cameras. The corporate office is located in Santa Rosa, CA, with an international located in Hong Kong. 

Melanie Pearson
Vice President
Liquid Image Co, LLC
September 18, 2012 by Web Master
previous / next